Developing Your Personal Brand
An exploration into breaking the modesty barrier, exploring your selling points and marketing yourself to employers and universities alike.
All products use some element of brand to market themselves and differentiate their offering from competitors, so how can a person market themselves and stand out against rising levels of graduate competition?
Our Personal Brand helps students look inwards and guides them through a personalised workbook which helps them construct their own personal brand through an exploration of their strengths, weaknesses, values, passions and narrative. Not only do students come away with a better sense of themselves and their future direction, but with an elevator pitch and language that can be used to great effect through applications, interviews and their digital profile.
What is a personal brand?
Getting deep - assessing values
Using passions to promote you
Your story - constructing narrative
Your brand logo and slogan
Writing an elevator pitch
Implementing your new brand